Objective

"The latter types of losses can sometimes be significantly greater than the cost of the promotion itself. Therefore, retail managers should design their promotional activities carefully, with gaining new customers being the primary objective." pg 267 The  objectives for my product is to introduce a new chocolate and coffee blend mix to fuse them for lovers of both. To find input my strategies as well as those of customers and my experienced partners and share with the world a great morsel at a low price. First we must know what our target market and demographic is. I want to know who we are selling our product to. We have to establish a huge online presence as well via advertising and have a well put together product for consumers to enjoy. Chocolatte by Tonesway objectives are to see what the customers like and how often will they consume the product and where. My goal is to leave no corner unturned and take the valuable opinions of th buying public and implement them in our process.  Theres an old slogan that says the customer is always right our slogan is to make the customer always want. Eliminating right or wrong is our goal, merely satisfaction is our aim. By fulfilling the demands of the buying customer they feel more comfortable in purchasing the brand.  Micro environment is similar to micro management , except your actually giving the people what they want , not just overseeing that the product gets out. I seen that having a firm company who markets the suppliers, and team up with "intermediaries who help the company promote, sale, and distribute.”pg 69, Market and target competition, who understand and know their demands and be prepared to see what share of this market is available. Then recognize its the consumer who has the buying power."An advertising objective identifies the specific communication task that a campaign should accomplish for a specified target audience during a specified period." pg 301