“Marketing is too important to be left only to the marketing department.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. " pg 2.
The main benefit of our product is that it incorporates the great taste of an exquisite chocolate blended with a great coffee lattee flavor blend for a smooth blend. Some of the benefits will be you wont have to look for different or various taste of coffee in these chocolates as various coffee taste will be featured.
The relationship between benefits and the sacrifice necessary to obtain those benefits is known as customer value. The relationship between benefits and the sacrifice necessary to obtain those benefits is known as customer value.
A market-oriented organization recognizes that different customer groups want different features or benefits