Friday, November 18, 2016

Distribution

"Many consumer products pass through a distribution system that includes the producer, one or more wholesalers, and a retailer."pg 3
Knowledge of where  to distribute a product and knowing the market is vital. With the market chocolate market expected to have a 5.32% increase globally from 2016-2020 according to Global Chocolate Markets research,http://www.prnewswire.com/news-releases/research-and-markets---global-chocolate-market-cagr-growth-of-532-by-2020---trends-technologies--opportunities-report-201Its imperative that I line up all my vendors.  I would like to start on a small scale maybe 10 vendors in each of the 50 states focusing on primary target areas. Downtown metropolitan areas, malls, rural America.  Chocolate is a worldwide flavor but coffee isn’t thats why its important to infuse the two to create a worldwide morsel that once the product starts to generate a substantial name and people enjoy the acquired taste, we can move forward with potentially distributing international. America is number one in the world for coffee consumption , where Norway is number one for chocolate consumption. The United States barely cracks the top 10. Hopefully by distributing this great product domestic initially, we will be able to gain ground on foreign soil by introducing them too our product 
 It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they
 desire when and where they want them. pg 3

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