Promotion

 Promotion for the product starts with hands on survey studies , taste test and internet and radio. More people these days use their phone as main computer. Placing adds on various site to promote the brand is mandatory as well and will be key for the launch. To promote an item a great promotion and advertising pitch goes together. Handing out free samples at malls, stores , coffee shops will be implemented as well. Consumers like to try a products before they purchase them. Television advertising is a must. Although its not as huge as it once was with the success of the internet and societies use of that median, we would still advertise a visual commercial as well. I would use radio and every advertising resource available, newspaper ,magazine as well. My biggest promotional tool is gonna be word of mouth which is free. When theres a great product and its new , a general conversation or having that great package presentation is key also. . "Sales promotion effects are often short-lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relationships" pg 383. Utilizing all of my resources I would not have to resort to sales or many discount tactics because the price is so reasonable and when you have great product , advertising and prices, retailers usually get behind the product and promote within as well. "A unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market." pg27