Product

"The heart of the marketing mix, the starting point, is the product offering and product strategy." pg27 Chocolatte by Tonesway is a morsel created to satisfy the chocolate lovers craving and the coffee drinkers taste. It blends the finest cocoa solids, cocoa butter, sugars, and milk fused with coffee. The richness of the West African chocolates fused with a Colombian dark roasted coffee bean abstract for the smooth flavor.    Unlike any other morsel we’ve combined the purest form of chocolate with a pure coffee abstract to embody a richness that will satisfy purist of both. The morsel comes in a package of 8. Each morsel 3/8ths of an inch thick and 4 inches in length, and 4 inches wide. The product will be sealed in a gold color light mix of aluminum and paper wrapping with a Chocolatte by Tonesway copywritten logo paper advertising a coffee cup and 2 chocolate morsel pieces.The wrapper itself will be a light brown color  around it for accessible sliding in case you don’t want to eat them all at 1 time. Total length of the entire bar is 4 inches but you can break each piece off individually and each morsel will have a small coffee cup in the middle. Once you get that first taste you will want more especially after you embody the richness of both together. Because of our everyday low price of $1.99 chocolate and coffee lovers will pay attention to the product and want to try it because of its unique blend. "Price is what a buyer must give up in order to obtain a product." pg 28